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The success of consumer packaged goods companies depend upon the internal data like products deliveries, external data like sales, consumers demands, trends of markets. Consumers Packaged Goods Analytics Solutions assist in make use of unstructured data which is generated by consumers like consumers review, consumers demand, and feedback about product.
A new marketing approach
Many Consumers Packaged Goods Industries stop use the traditional methods. Instead they use consumers packaged goods analytics solutions with big data analytics tools to utilize all the important internal and external data. So that companies easily figure out which specific group need which products? Which product is like by most of the age group? Which product sale more in the market and determine the demands of the customers.
CPG companies can get benefit by using consumer packages goods analytics solutions in several areas including:
- Shopper Analytics.
Big data consulting services help companies to recognize the customers who buy most of the products and result in the increase in market share.
- Brand Marketing Analytics.
In this area CPG’s industries better understand which product attract most of the customers so that companies can manage advertising process to give awareness to customers.
- Portfolio, Assortment and Space Analytics.
Success of the company depend upon the deep understanding of the customers need. Consumer Packaged Goods Analytics Solutions help companies to understand which products do not meet the demand of customers in the market and which products sale more in the market. So that companies develop those products which meet the demand of the customers.
- Price and Promotion Analytics.
This help organization to spend in the process of promotion more efficiently. This is the large benefit for any CPG’s company.
- Channel Management.
CPG’s Analytics solutions help companies to understand which partner give the best return on investment.